How to find your ideal customers?

Have you ever served some very nice customers who constantly praise you for the good products/services, and they are willing to pay you a premium for that? Vice versa, have you ever tried to stay away from some people who always bargain and complain this and that, who drain you a lot of resources to support?

I’m sure we want to do our very best to serve, but the real situation is we are all human, and resources is always limited. While we want more “quality” business, it’s time to get a clearer picture of who your ideal customers are. A full understanding of your ideal customer’s profil e does not only make it easier for you to tailor your products/service to their specific needs, but also facilitate you to run a better targeted marketing and generate the leads from there. This saves much of time (and marketing monies) and thus lower your cost of new customer acquisition. (Hurray!)
Start building your Buyer Personas -> Segment it, ->Tailor made your marketing plan, -> Start nurture the upcoming leads!

I’m giving you a “4-slide template” so that you can better understand who your ideal customers are (or who you don’t want as a customer). Let me walk you through an example there, then I shall leave you with some blank templates so you can get to it!

Remember, start small by just creating 3-4 personas in order to stay focus on attracting these ideals. You can always develop more later on if necessary!

 

Enjoy!

 

 

 

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