I have to admit that, growing the “followers” is much easier than growing the email list. And growing the email list is easier said than done.
Results vs Target
Here comes the end of my 20 days and here is the result. I overshoot all the followers target, but seems have a difficulty in growing the email list.
Social Media is definitely an invaluable channel to market your message and drive traffic to the website. After all, we want to grow the sales, so how we can use the traffic, to generate the sales leads, and convert it into a real sales?
What I have read and learnt, are around all these actions:
1. An appealing Lead Magnet, that make your audience feel they can’t say NO.
2. A strong “CALL TO ACTION” message/button, that make them easily hook up to you and leave their contact to follow up.
3. An attractive Landing Page with precise and appealing marketing message.
What Lead Magnets did I use?
1. For the Wedding business, I used a 18 Step-by-Step Elegant Planning Guide and promote this via Facebook.
2. For the Style business, I use several Leadpages to provide my lead magnet, and send it out via Pinterest and Facebook. Here are the visuals at a glance.
3. For the Executive-Lifestyles.com, I used the following e-magazine as a magnet, and share with each of my new follower. I thank for their follow and send them this magnet.
Tips and Tools learnt:
1. Right Target Audience / Right Promotional Channel
The style website gained better conversion rate in growing the email list, as compared with other websites. This could be attributable to the right audience targeted, as women looking for stylish things, are around Pinterest and Facebook where we promote this landing page. And the pretty visual is attractive as well. We need to quickly meet up the shortfall on reaching the email contacts target number though. So what is your target audience? What media do they usually go to? Think about these before you start to promote.
2. Timing to promote
I found that most of the sign up received from the wedding media platform, came from weekend. This is understandable as planning a wedding can be a big project. Unlike any shopping/gossip websites that you may choose to search every day, people getting married may only choose to plan their wedding during the weekend. What is the implication? I will change the promotion budget on Facebook to weekend only and see how it goes.
What nature is your business? Will you choose to promote on certain specific days?
3. Is your Lead Magnet attractive?
The Lead magnet on Executive-Lifestyles.com seems generate the worst performance. Possibly the lead magnet is not attractive enough? People on twitter seldom sign up with the link that I sent out to their invites. I would try to switch to a lead magnet and also put up to the Linkedin for sharing as well.
4. To-Do List
There are many things going on every day. Calls, text messages, emails, so I decided to prepare my daily To-Do-List every morning so as to keep track my own progress and stay focus on what I need to do.
Do you have a special suggestion how to grow the email list? Share with us and give a tweet here with a hashtag #growemaillist
Look forward to seeing you on Twitter and Linkedin on this!
Follow my progress and see how I’m trying to fulfill my pledge in growing the business!
Day 1 – A well defined goal with self-discipline
Day 2 – Here comes the sales leads
Day 3 & 4 – How to use photos and sign up forms to grow the audience
Day 10 – Mission Accomplished! Target Overshoot!
