While I’m communicating with my wedding vendors about how we can grow the business together (yes, I’m running a wedding media platform called Elegant-Wedding-Ideas.com), I found that, my 10 tips to get the sales, can actually apply to other businesses so mind as well share with you here!
Show your Price List
In our wedding industry, I found that many couples actually have no ideas of how much a wedding costs so they may just pull a number of what they are willing to spend, and that could be an unrealistic figure and ultimately turn them into disappointments. Even they know how much to spend, they rarely tell you straight away. Instead, they will just tell you what they want and hope you will able to meet their budget in mind. Hence, before you show off your great stuffs, let them know in advance of your price range (either on your website/introductory email etc.), otherwise it could be just a waste of time for both parties.
Referral by Word of mouth
One day when I was still on my way back to office, I received a call from a gentleman who asked me for a proposal to organize the wedding for his son. He told me he has been given 2 contacts by the venue provider and I’m one of them. I won the contract after just one meeting with him, plus a few calls (hehe…) and this short conversation reminded me that word of mouth is always one of the best ways to get clients. And what makes me unforgettable is, I actually don’t know his family background until I started to get all of his detail requirements and realized they are from a big family which has long had a very prominent position in Hong Kong. Wow.. my honor to serve….
Be a Good Listerner and Follow Up Proactively
Some clients may not respond as quickly as you want. This doesn’t mean they are not interested. One of the possible reasons is they actually don’t understand what you are offering, or they are comparing. So I usually follow up proactively, say one week after I sent them the proposal and tell them I could answer any questions that they may have. Be a good listerner and try to help instead of pushy! A good relationship does matter at this stage of screening.
Visuals can be a strongWhen couples can see and touch their wedding elements, they’ll be more invested in your proposal.
Let them Visualise What They Can Get
Visuals can be a very powerful tool, so show as many good visuals as possible as they’re more likely to pay whatever it takes. They will juggle around their other budgets in order to get what they want.
Just remember, clients who really want what you have to offer will pay your price. In many cases, they are willing to pay more for a peace of mind, especially when you can highlight the concerns/worries that they should be aware of from other cheaper options on hands. So don’t worry if you are charging too high, and dare to show off your uniqueness and tell them they deserve better!
Do you have any great suggestions? We’d love to hear so do send us your comments in the box below!
