If you come from a top executive background, you will understand how importantly networking can contribute to your business. Though such networking may not automatically bring business overnight, the way you follow up with the new connection, the relationship that you build along the way, and the synergies all count towards future business opportunities.
1. Be Yourself, Be Presentable, Be Approachable
Networking increases leverage. The more people you can influence, the higher your success rate will be. This means that the more people you know, and more importantly the more people know you, will directly influence your results. For some startup entrepreneurs, networking can be a bit daunting but it needn’t be. You don’t have to speak to everyone at an event or make long speeches. All you need to do is be yourself, be presentable, and be approachable. I’ve noticed at many events that it is not always necessary to go out and talk to people; they will often come to you. After a few conversations and business card exchanges, you can leave each event richer in terms of your network. Of course, if you are more outgoing, the more you can contribute to network events the better. Giving one speech to a roomful of people can create a lot of exposure.
2. Social Media Exposure
In addition to physical one-on-one networking, you can take advantage of the most powerful and biggest network in the world today – the internet. The world wide web gives you access to networks where you can connect to millions of people and it takes a lot less time, effort and money than it would have a few years back. As a result, social media has become an essential part of doing business. Even if your business is not based on e-commerce, I still recommend you at least have a Facebook, Twitter and LinkedIn page.
Facebook is also a good example of the power of a network. The network has continued to grow since its inception and today has over 1.39 billion active users. As a result of the leverage of this network, the company sells advertising which brings in over US$12.46 billion in annual revenue. Without the power and leverage of this large network of influence, Mark Zuckerburg would not be one of the wealthiest men in the world today.
3. Volunteer Yourself
When I jumped out from the finance area and started off my business, I still continued with my board position at the Association of Women Accountants. Not only did I wish to maintain my professional network there, but I thought to myself, “Many of these people could be potential clients as well.” I even went further and joined some other associations so as to expand my reach. I also love to volunteer in running their events as I trust this is a good way to demonstrate my ability and talents. This is especially true when I have the wedding/event planning business on hand. I once acted as the emcee at an annual dinner, and that not only gave me a lot compliments, but it also gave me new business. Volunteer work also brings you a nicer profile.
4. Choose Relevant & Quality Networks
Of course, you should choose your own relevant and quality networks to join. Take the time to surround yourself with quality people, who will unflinchingly give you their feedback.
Remember that you are only as powerful as the size of your network and numbers are the name of the game (for both entrepreneurs and CPAs). Numbers reflect your bottom line, sales and potential. The more people you can contact, the better. Work hard to create, maintain and nurture your network. Also, remember that each member of your network is also the member of other networks. Therefore, nurturing your relationships with employees, partners and clients will go a long way. They will recommend you to their network and that may result in a sale and an increase in your network.
So go make a list of the people you already know. On average, each person has a network of about 250 people (your friends and contacts lists online should be a good indicator). After you have become aware of your existing network, work on growing your network and nurturing existing relationships. Go out for networking events and meet-ups. You could join trade associations or a Chamber of Commerce, or even meet new people on LinkedIn. Make friends by listening and offering good ideas. Be a part of the team!
Quote ~
“If you want to go fast, go alone. If you want to go far, go with others.”
African proverb
